Understanding the role of service convenience in art museum marketing: An exploratory study

Journal of Hospitality and Leisure Marketing

Volumn 14, Issue 4, 2006, Pages 69-87

  Geissler, Gary L ^a   Rucks, Conway T ^a   Edison, Steve W ^a  

^a UNIVERSITY OF ARKANSAS AT LITTLE ROCK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33747111404     PISSN: 10507051     EISSN: 15410897     Source Type: Journal    
DOI: 10.1300/J150v14n04_05     Document Type: Article

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