Designing a model of FANP in brand image decision-making

Applied Soft Computing Journal

Volumn 11, Issue 1, 2011, Pages 561-573

  Lin, Ling Zhong ^a   Hsu, Tsuen Ho ^b  

^a Shih Chien University Kaohsiung Campus ^*  (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

Analytical network process; Brand image; Fuzzy sets

Indexed keywords

ANALYTICAL NETWORK PROCESS; BRAND IMAGE; DEPARTMENT STORE; FUZZY SETS THEORY; IN-BAND; INFORMATION RESOURCE;

DECISION MAKING; FUZZY SETS;

FUZZY SET THEORY;

EID: 77957919733     PISSN: 15684946     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.asoc.2009.12.015     Document Type: Article

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