The impact of market orientation on family firm performance

International Journal of Entrepreneurship and Small Business

Volumn 16, Issue 4, 2012, Pages 372-385

  Frank, Hermann ^a   Kessler, Alexander ^b   Korunka, Christian ^c  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b UNIVERSITY OF APPLIED SCIENCES   (Austria)

^c UNIVERSITY OF VIENNA   (Austria)

Author keywords

Family firm; Firm performance; Market orientation; Marketing; MO; Proactive market orientation; Responsive market orientation

Indexed keywords

EID: 84863659881     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2012.047607     Document Type: Article

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