The theory of emotions in marketing

Journal of Business and Psychology

Volumn 16, Issue 2, 2001, Pages 239-247

  Huang, Ming Hui ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Advertising emotion; Consumption emotion; Emotion theory; Marketing emotion

Indexed keywords

EID: 0035623713     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1011109200392     Document Type: Article

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