Gender differences in using mobile data services: Utilitarian and hedonic value approaches

Journal of Research in Interactive Marketing

Volumn 4, Issue 2, 2010, Pages 142-156

  Yang, Kiseol ^a   Lee, Hyun Joo ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Gender; Mobile communication systems

Indexed keywords

EID: 79955057001     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931011051678     Document Type: Article

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