Application of Perception-Promotion Matrix Model-The Case of Kaohsiung City

Journal of Travel and Tourism Marketing

Volumn 29, Issue 2, 2012, Pages 163-184

  Chen, Huei Ju ^a   Chen, Po Ju ^b   Wang, Ming Hung ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

blog; destination image; image perception gap; official promotion information; Perception Promotion Matrix (PPM)

Indexed keywords

EID: 84863282483     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.648547     Document Type: Article

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