Web-based permission marketing: Segmentation for the lodging industry

Tourism Management

Volumn 28, Issue 6, 2007, Pages 1408-1416

  Brey, Eric T ^a   Kim, Dae Young ^c   Morrison, Alastair M ^d  

^a UNIVERSITY OF MEMPHIS   (United States)

^b Amy)   (Macao)

^c UNIVERSITY OF MISSOURI   (United States)

^d PURDUE UNIVERSITY   (United States)

Author keywords

Consumer comparison; Lodging marketing; Permission marketing; Relationship marketing; Web marketing

Indexed keywords

INTERNET; SEGMENTATION; TOURISM MANAGEMENT;

EID: 34548319585     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.01.002     Document Type: Article

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