How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

Journal of Consumer Psychology

Volumn 22, Issue 3, 2012, Pages 443-452

  Miller, Felicia M ^a   Allen, Chris T ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Brand beliefs; Celebrity; Evaluative conditioning; Mature brands; Mediation

Indexed keywords

EID: 84863094136     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.11.001     Document Type: Article

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