Unconscious transfer of meaning to brands

Journal of Consumer Psychology

Volumn 21, Issue 3, 2011, Pages 215-225

  Galli, Maria ^a   Gorn, Gerald ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Associative learning; Semantic conditioning; Subliminal; Unconscious processing

Indexed keywords

EID: 79958812732     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.12.004     Document Type: Article

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