The effect of aging and time horizon perspective on consumers response to promotion versus prevention focus advertisements

International Journal of Advertising

Volumn 29, Issue 4, 2010, Pages 621-642

  Micu, Camelia Codruta ^a   Chowdhury, Tilottama G ^b  

^a FAIRFIELD UNIVERSITY   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80054737584     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s0265048710201373     Document Type: Article

References (45)

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