Using supermarket loyalty card data to analyse the impact of promotions

International Journal of Market Research

Volumn 54, Issue 2, 2012, Pages

  Felgate, Melanie ^a   Fearne, Andrew ^a   DiFalco, Salvatore ^b   Martinez, Marian Garcia ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

^b LONDON SCHOOL OF ECONOMICS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859954421     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-54-2-221-240     Document Type: Article

References (34)

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