A Model of Household Grocery Shopping Behavior

Marketing Letters

Volumn 10, Issue 2, 1999, Pages 149-160

  Bawa, Kapil ^a   Ghosh, Avijit ^b  

^a MCGILL UNIVERSITY   (Canada)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Grocery expenditure; Grocery products; Purchase behavior; Recreational shopping; Scanner panel; Shopping behavior; Shopping trips

Indexed keywords

EID: 0037852630     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008093014534     Document Type: Article

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