Non-fulfillment of promotional deals: The impact of gender and company reputation on consumers' perceptions and attitudes

Journal of Retailing and Consumer Services

Volumn 12, Issue 4, 2005, Pages 285-295

  Bailey, Ainsworth Anthony ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

Consumer promotions; Gender effects; Non fulfillment; Sales promotions

Indexed keywords

GENDER ROLE; PERCEPTION;

EID: 17544374799     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.10.003     Document Type: Article

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