Do private labels increase retailer bargaining power?

Quantitative Marketing and Economics

Volumn 8, Issue 3, 2010, Pages 333-363

  Meza, Sergio ^a   Sudhir, K ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Bargaining breakfast cereal; Channels; Positioning; Private labels; Retailing; Store brands

Indexed keywords

EID: 77956231800     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-010-9085-9     Document Type: Article

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