Some antecedents and effects of participation in Spanish virtual brand communities

International Journal of Web Based Communities

Volumn 6, Issue 1, 2010, Pages 25-42

  Casalo L V ^a   Flavian C ^a   Guinaliu M ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

communication; familiarity; loyalty; participation; propensity to trust; satisfaction; Spain; virtual community

Indexed keywords

EID: 84859397926     PISSN: 14778394     EISSN: 17418216     Source Type: Journal    
DOI: 10.1504/IJWBC.2010.030015     Document Type: Article

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