Exploring customer preferences for online games

International Journal of Advanced Media and Communication

Volumn 1, Issue 1, 2005, Pages 26-40

  Baek, Seung ^a  

^a Hanyang University   (South Korea)

Author keywords

Conjoint analysis; Content price; Content provider; Online games; Preference; Willingness to pay

Indexed keywords

CONTENT BASED RETRIEVAL; COSTS; ONLINE SYSTEMS; SALES; SOCIAL NETWORKING (ONLINE);

CONJOINT ANALYSIS; CONTENT PRICE; CONTENT PROVIDERS; ON-LINE GAMES; PREFERENCE; WILLINGNESS TO PAY;

INTERNET;

EID: 33846107767     PISSN: 14624613     EISSN: 17418003     Source Type: Journal    
DOI: 10.1504/IJAMC.2005.007721     Document Type: Article

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