A customer-focused approach can bring the current marketing mix into the 21 st century

Marketing Management

Volumn 14, Issue 1, 2005, Pages 18-24

  Dev, Chekitan S ^a   Schultz, Don E ^b,c  

^a 335 Statler Hall   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c Agora Inc   (United States)

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EID: 27844551255     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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