Belief rule-based methodology for mapping consumer preferences and setting product targets

Expert Systems with Applications

Volumn 39, Issue 5, 2012, Pages 4749-4759

  Yang, Jian Bo ^a   Wang, Ying Ming ^b   Xu, Dong Ling ^a   Chin, Kwai Sang ^c   Chatton, Liam ^d  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b FUZHOU UNIVERSITY   (China)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^d Aromco Ltd   (United Kingdom)

Author keywords

Belief rule based system; Consumer preference modeling; Optimization; Preference mapping; Product design; Quality assessment; Target setting

Indexed keywords

CONSUMER ACCEPTANCE; CONSUMER DEMANDS; CONSUMER PREFERENCES; DRINK PRODUCTS; EXPERT KNOWLEDGE; EXPERT PANELS; FAST MOVING CONSUMER GOODS; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; OPTIMAL TARGET; PRODUCT ATTRIBUTES; PRODUCT MANUFACTURERS; PRODUCT QUALITY; QUALITY ASSESSMENT; RULE BASED; RULE BASED SYSTEM; SYSTEMATIC ASSESSMENT; TARGET SETTING; TARGET VALUES;

BEVERAGES; FORECASTING; KNOWLEDGE BASED SYSTEMS; OPTIMIZATION; PRODUCT DEVELOPMENT; QUALITY CONTROL; RATING;

PRODUCT DESIGN;

EID: 84855894579     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2011.09.105     Document Type: Article

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