Internal versus external preference analysis: An exploratory study on end-user evaluation

Food Quality and Preference

Volumn 17, Issue 5, 2006, Pages 387-399

  van Kleef, Ellen ^a   van Trijp, Hans C M ^a,b   Luning, Pieternel ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

Author keywords

Consumer understanding; End user evaluation; Internal versus external preference analysis; Product development

Indexed keywords

EID: 30744432866     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2005.05.001     Document Type: Article

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