Rethinking the importance grid as a research tool for quality managers

Total Quality Management and Business Excellence

Volumn 22, Issue 9, 2011, Pages 993-1006

  Mikulić, Josip ^a   Prebežac, Darko ^a  

^a UNIVERSITY OF ZAGREB   (Croatia)

Author keywords

Attribute importance; Customer satisfaction; Importance grid; Kano model

Indexed keywords

EID: 84855760622     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2011.593857     Document Type: Article

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