Adaptive preference target: Contribution of Kano's model of satisfaction for an optimized preference analysis using a sequential consumer test

Food Quality and Preference

Volumn 17, Issue 7-8, 2006, Pages 572-581

  Riviere P ^a,b   Monrozier, R ^a   Rogeaux, M ^a   Pages J ^b   Saporta, G ^c  

^a Sensovaleur Sensory and Consumer Methods   (France)

^b AGROCAMPUS OUEST   (France)

^c Unité de Recherches Mesures Physiques Métrologie   (France)

Author keywords

Dissatisfaction; Kano's model; Key drivers; Preference mapping; Product selection; Satisfaction; Sequential

Indexed keywords

EID: 33747615044     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2006.04.002     Document Type: Article

References (15)

1. Ben Slama M., Heyd B., Danzart M., and Ducauze C. Plan D-Optimaux: une stratégie de réduction du nombre de produits en cartographie des préférences. Sciences des aliments 18 (1998) 471-483
2. Bertier P., and Bouroche J.M. Analyse des préférences. In: Bertier P., and Bouroche J.M. (Eds). Analyse des données multidimensionnelles (1975), Presse Universitaire de France
3. Danzart M. Cartographie des préférences. SSHA, Evaluation sensorielle: manuel méthodologique (1998), Lavoisier, Paris
4. Greenhoff K., and MacFie H.J.H. Preference mapping in practice. In: MacFie H.J.H., and Thomson D.M.H. (Eds). Measurement of food preferences (1994), Blackie Academics and Professional, London 137-166
5. Griffin A., and Hauser J.R. The voice of the customer. Marketing Science 12 1 (1993) 1-27
6. Herzberg F., Mausman B., and Snuderman B. The motivation to work. 2nd ed. (1959), John Wiley & Sons, New York
7. Kano N., Seraku N., Takahashi F., and Tsuji S. Attractive quality and must-be quality. The Journal of the Japanese Society for Quality Control 14 2 (1984) 39-48
8. MacFie H.J.H., Bratchell N., Greenhoff K., and Vallis L.Y. Designs to balance the effect of order of presentation and first-order carry-over effects in Hall tests. The Journal of Sensory Studies 4 (1989) 129-148
9. Martens M., Martens H., and Wold S. Preference of cauliflower related to sensory descriptive variables by partial least squares (PLS) regression. Journal of the Science of Food and Agriculture 34 (1983) 715-724
10. Martens H., and Martens M. Modified Jack-knife estimation of parameter uncertainty in bilinear modelling by partial least squares regression (PLSR). Food Quality and Preference 11 5 (2000) 16
11. Matzler K., and Hinterhuber H.H. How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment. Technovation 18 1 (1998) 25-38
12. Matzler K., Hinterhuber H.H., Bailom F., and Sauerwein E. How to delight your customers. Journal of Product and Brand Management 5 2 (1996) 6-18
13. McEwan, J. A., Earthy, P. J., & Ducher, C. (1998). Preference mapping: a review (p. 16). No. 6, Project no. 29742, Campden and Chorleywood, UK: Food Research Association.
14. Muñoz A.M., chambers E., and Hummer S. A multifaceted category research study: how to understand a product category and its consumer responses. Journal of Sensory Studies 11 (1996) 261-294
15. Schlich, P. (1995). Preference mapping: relating consumer preferences to sensory or instrumental measurements. In Etievant, P., Schreier, P. (Eds.). Bioflavour '95: analysis/precursor studies/biotechnology. Colloques de l'INRA (FRA) no. 75 (pp. 135-150).