Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers

Nankai Business Review International

Volumn 1, Issue 2, 2010, Pages 214-231

  Zhang, Jing ^a   Duan, Yanling ^a  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

China; Innovation; Market orientation; New products; Product development

Indexed keywords

EID: 84155185920     PISSN: 20408749     EISSN: 20408757     Source Type: Journal    
DOI: 10.1108/20408741011052609     Document Type: Article

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