Interactive digital signage - An innovative service and its future strategies

Proceedings - 2011 International Conference on Emerging Intelligent Data and Web Technologies, EIDWT 2011

Volumn , Issue , 2011, Pages 137-142

  Bauer, Christine ^a   Dohmen, Paul ^b   Strauss, Christine ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b UNIVERSITY OF VIENNA   (Austria)

Author keywords

digital signage; interactive advertising service delivery and management; service design; service transformation; user interaction

Indexed keywords

BUSINESS STRATEGY; BUSINESS VALUE; CONCEPTUAL FRAMEWORKS; DIGITAL SIGNAGE; FUTURE STRATEGY; INTEGRATED APPROACH; MARKET PLAYERS; RULE SET; SERVICE DESIGN; SERVICE TRANSFORMATION; USER INTERACTION;

HUMAN COMPUTER INTERACTION; MARKETING;

INNOVATION;

EID: 83055169703     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/EIDWT.2011.29     Document Type: Conference Paper

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