Behavioral effects of digital signage

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages 180-185

  Burke, Raymond R ^a  

^a INDIANA UNIVERSITY   (United States)

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Indexed keywords

EID: 67651160766     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090254     Document Type: Article

References (5)

1. Burke, Raymond R. "The Third Wave of Marketing Intelligence." In Retailing in the 21st Century: Current and Future Trends, Manfred Krafft and Murali Mantrala, eds. Berlin: Springer, 2006.
2. -, and Neil A. Morgan. "The Shoppability Report: Benchmarking Retail Store and Category Performance." Paper presented at the In-Store Marketing Summit, Chicago, IL, April 18, 2008.
3. GMA/Deloitte. "Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive Advantage." Report sponsored by the Grocery Manufacturers Association (GMA) and Deloitte Consulting LLP, 2008.
4. OgilvyAction. "Shopper Decisions Made In-Store." White paper. New York, 2008.
5. Page, Barnaby. "Dunnhumby Renames Tesco TV, Rethinks Approach to Content." Aka.tv, July 29, 2007.