Narrowcast pricebook-driven persuasion: Engagement at point of influence, purchase and consumption in distributed retail environments

Journal of Software

Volumn 4, Issue 4, 2009, Pages 365-373

  Russell, Martha G ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Advertising; Automation; Data driven; Engagement; Narrowcast; Persuasion; Pricebook; Retail

Indexed keywords

AUTOMATION; COMMERCE; CONSUMER BEHAVIOR; COSTS; HUMAN RESOURCE MANAGEMENT; MARKETING; SALES;

DATA DRIVEN; ENGAGEMENT; NARROWCAST; PERSUASION; PRICEBOOK; RETAIL;

INFORMATION MANAGEMENT;

EID: 78651572164     PISSN: 1796217X     EISSN: None     Source Type: Journal    
DOI: 10.4304/jsw.4.4.365-373     Document Type: Article

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