A virtual marketplace for advertising narrowcast over digital signage networks

Electronic Commerce Research and Applications

Volumn 3, Issue 2, 2004, Pages 163-175

  Harrison, John V ^a   Andrusiewicz, Anna ^b  

^a University of Nevada Las Vegas   (United States)

^b Oxford Bay Communications   (United States)

Author keywords

Applications; Collaboration; Electronic commerce; Information systems; Multimedia

Indexed keywords

COSTS; CUSTOMER SATISFACTION; MARKETING; MULTIMEDIA SYSTEMS; SALES;

DIGITAL SIGNAGE NETWORKS; INFORMATION SYSTEMS;

ELECTRONIC COMMERCE;

EID: 2342636448     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2004.02.004     Document Type: Conference Paper

References (14)

1. Global Insight Corporation, Outlook for Advertising and Media, 2002. Available from 〈 http://www.globalinsight.com 〉.
2. Pearl J. Heuristics, Intelligent Search Strategies for Computer Problem Solving. 1984;Addison Wesley Publishing, Reading, MS.
3. D. Chickering, D. Heckerman, Targeted advertising with inventory management, in: Proceedings of the Second ACM Conference on Electronic Commerce, 2000, Minneapolis, Minnesota, USA, pp. 145-149 (ISBN: 1-58113-272-7).
4. W. Conen, T. Sandholm, Preference elicitation in combinatorial auctions, in: Proceedings of the Third ACM Conference on Electronic Commerce, Tampa, Florida, USA, 2001, pp. 256-259.
5. S. Matsubara, Accelerating information revelation in ascending-bid auctions: avoiding last minute bidding, in: Proceedings of the Third ACM Conference on Electronic Commerce, Tampa, Florida, USA, 2001, pp. 29-37.
6. I. Rahwan, R. Kowalczyk, H. Pham, Intelligent agents for automated one-to-many e-commerce negotiation, in: Proceedings of the Twenty-fifth Australasian Conference on Computer Science, Melbourne, Victoria, Australia, vol. 4, 2002, p. 197-204 (ISBN: ISSN:1445-1336, 0-909925-82-8).
7. A. Ronen, On approximating optimal auctions, in: Proceedings of the Third ACM Conference on Electronic Commerce, Tampa, Florida, USA, 2001, pp. 11-17.
8. A. Segev, C. Beam, Brokering strategies in electronic commerce markets, in: Proceedings of the First ACM Conference on Electronic Commerce, Denver, Colorado, United States, 1999, p. 167-176 (ISBN: 1-58113-176-3).
9. J. DiMicco, A. Greewald, P. Maes, Dynamic pricing strategies under a finite time horizon, in: Proceedings of the Third ACM Conference on Electronic Commerce, Tampa, Florida, USA, 2001, pp. 94-104.
10. Bluetooth Special Interest Group, Bluetooth V1.1 Specification (Core). Available from 〈 http//www.bluetooth.org 〉.
11. Institute of Electrical and Electronics Engineers Inc., IEEE 802.11b Working Group, IEEE 802.11b Standard. Available from 〈 http://grouper.ieee. org/groups/802/11/ 〉.
12. Camp Y., Boleng J., Davies V. A survey of mobility models for ad hoc network research. Wireless Communications and Mobile Computing. vol. 2, Issue 5:2002;John Wiley & Sons, Ltd Publishers, New York. pp. 483-502.
13. Ephremides A. Ad hoc networks: not an ad hoc field anymore. Wireless Communications and Mobile Computing. vol. 2, Issue 5:2002;John Wiley & Sons, Ltd Publishers, New York. pp. 441-448.
14. Perkins C., Malinen J., Wakikawa R., Nilsson A., Tuominen J. Internet connectivity for mobile ad hoc networks. Wireless Communications and Mobile Computing. vol. 2, Issue 5:2002;John Wiley & Sons, Ltd Publishers, New York. pp. 465-482.