Non-technical innovation: Organizational memory and learning capabilities as antecedent factors with effects on sustained competitive advantage

Industrial Marketing Management

Volumn 40, Issue 8, 2011, Pages 1294-1304

  CamisÉn, Cósar ^a   Villar López, Ana ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Learning capabilities; Marketing innovation; Organizational innovation; Organizational memory; Sustained competitive advantage

Indexed keywords

EID: 82955163088     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.10.001     Document Type: Article

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