Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores

Information and Management

Volumn 48, Issue 8, 2011, Pages 364-370

  Lee, Kun Chang ^a   Chung, Namho ^b   Lee, Sangjae ^c  

^a Sungkyunkwan University   (South Korea)

^b Kyung Hee University   (South Korea)

^c Sejong University   (South Korea)

Author keywords

Brick and click; Customer retention; Personal schema; Switching costs; Trust transfer

Indexed keywords

BRICK-AND-CLICK; CUSTOMER RETENTION; PERSONAL SCHEMA; SWITCHING COSTS; TRUST TRANSFER;

BRICK; COMPETITION; COSTS; INDUSTRY; PROFITABILITY; SALES; SWITCHING;

CUSTOMER SATISFACTION;

EID: 81855175371     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2011.09.002     Document Type: Article

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