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Volumn 17, Issue 4, 2011, Pages 333-347

International diversification and the market value of new product introduction

Author keywords

Event study; International diversification; Marketing capability; New product introduction; Technological capability

Indexed keywords


EID: 81155128616     PISSN: 10754253     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intman.2011.03.002     Document Type: Article
Times cited : (30)

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