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Volumn 48, Issue 4-5, 2011, Pages 166-177

Consumer feelings and behaviours towards well designed websites

Author keywords

Consumer attitudes behaviour; Marketing advertising; Mass media communications; Perceptual map; Rasch models; Web effects

Indexed keywords

CONSUMER ATTITUDES; MASS MEDIA; PERCEPTUAL MAP; RASCH MODELS; WEB EFFECTS;

EID: 80955178300     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2011.04.003     Document Type: Article
Times cited : (79)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.