Firm strategies in the "mid tail" of platform-based retailing

Marketing Science

Volumn 30, Issue 5, 2011, Pages 757-775

  Jiang, Baojun ^a   Jerath, Kinshuk ^b   Srinivasan, Kannan ^b  

^a WASHINGTON UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Asymmetric information; Long tail products; Platform; Pooling equilibrium; Retailing; Signaling

Indexed keywords

EID: 80053977530     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0656     Document Type: Article

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