DASA: Dissatisfaction-oriented Advertising based on Sentiment Analysis

Expert Systems with Applications

Volumn 37, Issue 9, 2010, Pages 6182-6191

  Qiu, Guang ^a   He, Xiaofei ^a   Zhang, Feng ^a   Shi, Yuan ^a   Bu, Jiajun ^a   Chen, Chun ^a  

^a ZHEJIANG UNIVERSITY   (China)

Author keywords

Ad selection; Advertising keyword extraction; Contextual advertising; Sentiment analysis; Syntactic parsing

Indexed keywords

DATA MINING; EXTRACTION; PRODUCT DESIGN; SYNTACTICS; WEBSITES;

AD SELECTIONS; CONTEXTUAL ADVERTISINGS; KEYWORD EXTRACTION; SENTIMENT ANALYSIS; SYNTACTIC PARSING;

MARKETING;

EID: 80053617951     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.02.109     Document Type: Article

References (22)

1. Bhargava, H. K., & Feng, J. (2002). Paid placement strategies for internet search engine. In Proc. 2002 Int. WWW Conf. (WWW'02) (pp. 117-123).
2. Broder, A., Fontoura, M., Josifovski, V., & Riedel, L. (2007). A semantic approach to contextual advertising. In Proc. 2007 Int. Conf. on research and development in information retrieval (SIGIR'07), 2007 (pp. 559-566). (Pubitemid 350165004)
3. Chakrabarti, D., Agarwal, D., & Josifovski, V. (2008). Contextual advertising by combining relevance with click feedback. In Proc. 2008 Int. WWW Conf. (WWW'08) (pp. 417-426).
4. Ding, X., & Liu, B. (2007). The utility of linguistic rules in opinion mining. In Proc. 2007 Int. Conf. on research and development in information retrieval (SIGIR'07) (pp. 811-812). (Pubitemid 350165082)
5. Esuli, A., & Sebastiani, F. (2005). Determining the semantic orientation of terms through gloss classification. In Proc. 14th ACM Int. Conf. on information and knowledge management (CIKM'05) (pp. 617-624). (Pubitemid 44022237)
6. Feng, J., Bhargava, H. K., & Pennock, D. (2003). Comparison of allocation rules for paid placement advertising in search engines. In Proc. 5th Int. Conf. on electronic commerce (ICEC'03) (pp. 294-299).
7. Hatzivassiloglou, V., & McKeown, K. R. (1997). Predicting the semantic orientation of adjectives. In Proc. 1997 ACL (ACL'04).
8. Hu, M., & Liu, B. (2004). Mining and summarizing customer reviews. In Proc. 2004 Int. Conf. knowledge discovery and data mining (KDD'04) (pp. 168-177). (Pubitemid 40114926)
9. Lacerda, A., Cristo, M., Goncalves, M., Fan, W., Ziviani, N., & Ribeiro-Neto, B. (2006). Learning to advertise. In Proc. 2006 Int. Conf. on research and development in information retrieval (SIGIR'06) (pp. 549-556).
10. Lu, Y., & Zhai, C. (2008). Opinion integration through semi-supervised topic modeling. In Proc. 2008 int. WWW Conf. (WWW'08) (pp. 121-130).
11. Mccoy, S., Everard, A., Polak, P., & Galletta, D. (2007). The effects of online advertising. Communications of the ACM, 50(3), 84-88. (Pubitemid 46555348)
12. Mei, Q., Cai, D., Zhang, D., & Zhai, C. (2008). Topic modeling with network regularization. In Proc. 2008 Int. WWW Conf. (WWW'08) (pp. 101-110).
13. Mei, Q., & Ling, X. (2007). Topic sentiment mixture: Modeling facets and opinions in weblogs. In Proc. 2007 Int. WWW Conf. (WWW'07) (pp. 161-175).
14. Mishne, G., & Rijke, M. (2006). Language model mixtures for contextual ad placement in personal blogs. In Proc. 5th Int. Conf. NLP (FinTAL).
15. Pang, B., & Lee, L. (2004). A sentimental education: Sentiment analysis using subjectivity summarization based on minimum cuts. In Proc. 42nd Ann. meeting of the association for computational linguistics (ACL'04) (pp. 271-278).
16. Ribeiro-Neto, B., Cristo, M., Golgher, P., & Moura, E. (2005). Impedance coupling in content-targeted advertising. In Proc. 2005 Int. Conf. on research and development in information retrieval (SIGIR'05) (pp. 496-503).
17. Tesniere, L. (1959). Elements de syntaxe structurale. Paris: Librairie C. Klincksieck.
18. Turney, P. (2002). Thumbs up or thumbs down? Semantic orientation applied to unsupervised classification of reviews. In Proc. 40th Ann. meeting of the association for computational linguistics (ACL'02) (pp. 417-424).
19. Turney, P. D., & Littman, M. L. (2003). Measuring praise and criticism: Inference of semantic orientation from association. ACM Transactions on Information Systems, 21(4), 315-346.
20. Wang, C., Zhang, P., Choi, R., & D'Eredita, M. (2002). Understanding consumers attitude toward advertising. In Proc. 8th Americas Conf. on information system (pp. 1143-1148).
21. Wu X., & Bolivar, A. (2008). Keyword extraction for contextual advertisement. In Proc. 2008 Int. WWW Conf. (WWW'08) (pp. 1195-1196).
22. Yih, W., Goodman, J., & Carvalho, V. R. (2006). Finding advertising keywords on web pages. In Proc. 2006 Int. WWW Conf. (WWW'06) (pp. 213-222). (Pubitemid 46946612)