A study on the goal value for massively multiplayer online role-playing games players

Computers in Human Behavior

Volumn 27, Issue 6, 2011, Pages 2153-2160

  Lin, Yu Ling ^a   Lin, Hong Wen ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Goal value; Means end Chains; MMORPGs; Product benefits

Indexed keywords

CONTENT ANALYSIS; ENHANCED EFFICIENCY; GOAL VALUE; IN-DEPTH INTERVIEWS; INTERFACE DESIGNS; MASSIVELY MULTIPLAYER; MMORPGS; MULTI-PLAYER GAMING; PRODUCT BENEFITS; ROLE-PLAYING GAME; SENSE OF BELONGING; THEORETICAL BASIS;

SOCIAL NETWORKING (ONLINE); STRESS RELIEF;

HUMAN COMPUTER INTERACTION;

EID: 80052813628     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.06.009     Document Type: Article

References (53)

1. S. Baker, K. Thompson, and J. Engelken Mapping the values driving organic food choice. Germany vs. the UK European Journal of Marketing 38 8 2002 995 1012
2. Josee. Bloemer, and David. Dekker Effects of personal values on customer satisfaction International Journal of Bank Marketing 25 5 2007 276 291
3. C.D.S. Bruno, X.D.L.E.S. Leonardo, and R. Antonio MMORPGS and cognitive performance. A study with 1280 Brazilian high school students Computers in Human Behavior 26 2010 1564 1573
4. V.H.H. Chen, H.B.L. Duh, P.S.K. Phuah, and D.Z.Y. Lam Enjoyment or engagement? Role of social interaction in playing massively multiplayer online role-playing games (MMORPGs) Lecture Notes in Computer Science 4161 2006 262 267 (Pubitemid 44577410)
5. H. Cole, and M.D. Griffiths Social interactions in massively multiplayer online role-playing gamers CyberPsychology & Behavior 10 2007 575 583 (Pubitemid 47328672)
6. A. Costa, M. Dekker, and W. Jongen An overview of means-end theory: Potential application in consumer-oriented food product design Trends in Food Science & Technology 15 2004 403 415 (Pubitemid 38583556)
7. DFC Intelligence (2007, May 30). Digital distribution key to online game market growth. < http://www.dfcint.com/wp/?p=14 >. Retrieved 02.05.11, Accessed 25.12.08.
8. Ducheneaut, N.; Yee, N.; Nickell, E.; & Moore, R. J. (2007). The life and death of online gaming communities: A look at guilds in World of Warcraft. In CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 839-848). New York, NY, USA: ACM. (Pubitemid 47581670)
9. E. Frauman, W.C. Norman, and D.B. Klenosky Using means-end theory to understand visitors within a nature-based interpretive setting: A comparison of two methods Tourism Analysis 2 1998 161 174
10. C. Futopoulos, A. Krystallis, and M. Ness Wine produced by organic grapes in Greece: Using means-end chains analysis to reveal organic buyers' purchasing motives in comparison to non-buyers Food Quality and Preference 14 2003 2003 549 566 (Pubitemid 36681508)
11. C.E. Gengler, and T.J. Reynolds Laddermap: A software tool for analysing laddering data 1995 Means-End Software Copyright
12. C.E. Gengler, D.B. Klenosky, and M.S. Mulvey Improving the graphic representation of means-end results International Journal of Research in Marketing 12 1995 245 256
13. M.A. Goldenberg, D.B. Klenosky, J.T. O'Leary, and T.J. Templin A means-end investigation of ropes course experiences Journal of Leisure Research 32 2000 208 224
14. M.D. Griffiths, M.N.O. Davies, and D. Chappell Breaking the stereotype: The case of online gaming CyberPsychology & Behavior 6 2003 81 91 (Pubitemid 36278472)
15. M.D. Griffiths, M.N.O. Davies, and D. Chappell Online computer gaming: A comparison of adolescent and adult gamers Journal of Adolescence 27 2004 87 96 (Pubitemid 38228507)
16. K.G. Grunert, and S.C. Grunert Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems International Journal of Research in Marketing 12 3 1995 209 225
17. K.G. Grunert, S.C. Beckmann, and E. Sorensen Means-end chains and laddering: An inventory of problems and an agenda for research T. Reynolds, J.C. Olson, Understanding consumer decision making 2001 American Marketing Association New Jersey 63 90
18. S.M. Grusser, R. Thalemann, and M.D. Griffiths Excessive computer game playing: Evidence for addiction and aggression? CyberPsychology & Behavior 10 2 2007 290 292 (Pubitemid 46789702)
19. J. Gutman A means-end chain model based on consumer categorization processes Journal of Marketing 46 2 1982 60 72
20. J. Gutman Means-end chains as goal hierarchies Psychology & Marketing 14 6 1997 545 560
21. D.J. Hill, and N. Gandhi Services advertising: A framework to its effectiveness Journal of Services Marketing 6 4 1992 63 76
22. F. Huber, A. Herrmann, and R.E. Morgan Gaining competitive advantage through customer value oriented management The Journal of Consumer Marketing 18 1 2001 41 52
23. Z. Hussain, and M.D. Griffiths The attitudes, feelings, and experiences of online gamers: A qualitative analysis CyberPsychology & Behavior 12 6 2009 747 753
24. Johnsson, F. (2006). Mobility gaming - Social interaction in massive multiplayer online games within a mobile context. < http://hdl.handle.net/ 2043/4027 >. Accessed 25.12.08.
25. Y. Jung, and H. Kang User goals in social virtual worlds: A means-end chain approach Computers in Human Behavior 26 2010 218 225
26. L.R. Kahle Social values and social changes: Adaption to life in America 1983 Praeger New York
27. H.H. Kassarjian Content analysis in consumer research Journal of Consumer Research 4 1977 8 18
28. Kau Ah Keng, Kwon Jung, Soo Jiuan, and Jachoen Wirtz The influence of materialistic inclination on values, life satisfaction, and aspirations: An empirical analysis Social Indicators Research 49 3 2000 317 333 (Pubitemid 30174813)
29. Eun Joo Kim, Kee Namkoong, Taeyun Ku, and Se Joo Kim The relationship between online game addiction and aggression, self-control and narcissistic personality traits European Psychiatry 23 2008 212 218
30. Hye-Shin Kim Consumer profiles of apparel product involvement and values Journal of Fashion Marketing and Management 9 2 2005 207 220 (Pubitemid 40792215)
31. B.D. Klenosky, E. Frauman, W.C. Norman, and C.E. Gengler Nature-based tourists' use of interpretive services: A means-end investigation Journal of Tourism Studies 9 2 1998 26 36
32. Klenosky, D. B.; & Saunders, C. D. (2005). Put me in the zoo! A laddering study of zoo visitor motives. Paper submitted to tourism review international - Special issue on "Zoos, aquaria, and other captive wildlife attractions".
33. D.B. Klenosky, C.D. Gengler, and M. Mulvet Understanding the factors influencing ski destination choice: A mean-end analytic approach Journal of Leisure Research 25 4 1993 362 379
34. D. Knoke, and R.S. Burt Prominence R.S. Burt, M.J. Minor, Applied network analysis 1982 Sage Publications Beverly Hills, CA 195 222
35. M. Mehroof, and M. Griffiths Online gaming addiction: The role of sensation seeking, self-Control, neuroticism, aggression, state anxiety, and trait anxiety CyberPsychology & Behavior 13 2009 1 4
36. J.C. Olson, and T.J. Reynolds Understanding consumer decision making: The means-end approach to marketing and advertising strategy 2001 Lawrence Erlbaum Associates Mahwah, New Jersey
37. W.D. Perreault Jr.; and L.E. Leigh Reliability of nominal data based on qualitative judgments Journal of Marketing Research 26 1989 135 148
38. Peter, J. P.; & Olson, J. C. (2009). Consumer behavior and marketing strategy (9th ed.). Irwin/Mcgraw-Hill.
39. Pieters, R.; Baumgartner, H.; & Allen, D. (1995). A means-end chain approach to consumer goal structures. International Journal of Research in Marketing, May, 227-244.
40. Pittman, D.; & Dickey, C. G. (2007). A measurement study of virtual populations in massively multiplayer online games. In NetGames '07: Proceedings of the 6th ACM SIGCOMM workshop on Network and system support for games (pp. 25-30). New York, NY, USA: ACM.
41. T.J. Reynolds, and J. Gutman Laddering theory, method, analysis and interpretation Journal of Advertising Research 28 1 1988 11 31
42. T.J. Reynolds, C. Dethloff, and S.J. Westberg Advancements in laddering. The means-end approach to marketing and advertising strategy 2001 Lawrence Erlbaum Associates, publishers
43. C.G. Russel, A. Busson, I. Flight, J. Bryan, J.A. van Pabst, and D.N. Cox A comparison of three laddering techniques applied to an example of a complex food choice Food Quality and Preference 15 2004 569 583 (Pubitemid 38724178)
44. D. Smahel, L. Blinka, and O. Ledabyl Playing MMORPGs: Connections between addiction and identifying with a character CyberPsychology & Behavior 11 6 2008 715 718
45. M.R. Stafford International services advertising: Defining the domain and reviewing the literature Journal of Advertising 34 1 2005 65 86 (Pubitemid 40669740)
46. C. Tripp Services advertising: An overview and summary of research, 1980-1995 Journal of Advertising 26 4 1997 21 38 (Pubitemid 127448809)
47. B. Walker, and J.C. Olson Means-end chains: Connecting products with self Journal of Business Research 22 2 1991 111 118
48. C.S. Wan, and W.B. Chiou Psychological motives and online games addiction: A test of flow theory and humanistic needs theory for Taiwanese adolescents CyberPsychology & Behavior 9 3 2006 317 324
49. L.S. Whang, and G. Chang Lifestyles of virtual world residents: Living in the on-line game 'lineage CyberPsychology & Behavior 7 5 2004 592 600 (Pubitemid 39482479)
50. M.T. Whitty, G. Young, and L. Goodings What I won't do in pixels: Examining the limits of taboo violation in MMORPGs Computers in Human Behavior 27 2011 268 275
51. N. Yee The demographics, motivations and derived experiences of users of massively-multiuser online graphical environments PRESENCE: Teleoperators and Virtual Environments 15 2006 309 329 (Pubitemid 43953314)
52. G. Young, and M.T. Whitty Games without frontiers: On the moral and psychological implications of violating taboos within multi-player virtual spaces Computers in Human Behavior 26 6 2010 1228 1236
53. M. Young, and B. O'Neill Mind over money: The emotional aspects of financial decisions Journal of Financial Planning 5 1 1992 32 38