Brand personality and customer trust in community pharmacies

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 5, Issue 3, 2011, Pages 175-193

  Perepelkin, Jason ^a   di Zhang, David ^b  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b UNIVERSITY OF SASKATCHEWAN   (Canada)

Author keywords

Brand personality; Canada; Community pharmacy; Competitive advantage; Customer trust; Differentiation; Structural equation models

Indexed keywords

EID: 80052572680     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506121111172194     Document Type: Article

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