Relational resources and competences for radical product innovation

Journal of Marketing Management

Volumn 25, Issue 5-6, 2009, Pages 461-481

  Story, Vicky ^a   Hart, Susan ^b   O'Malley, Lisa ^c  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

Competences; Radical innovation; Relationships

Indexed keywords

EID: 80052270359     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X461803     Document Type: Article

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