Viral advertising: Definitional review and synthesis

Journal of Internet Commerce

Volumn 10, Issue 3, 2011, Pages 208-226

  Petrescu, Maria ^a   Korgaonkar, Pradeep ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Buzz marketing; Social media; Viral advertising; Viral marketing; Word of mouse; Word of mouth

Indexed keywords

EID: 80051807161     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332861.2011.596007     Document Type: Article

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