The effects of the image differentiated positioning strategy on airlines consumer behavior: An application of the schema theory

Journal of Travel and Tourism Marketing

Volumn 28, Issue 5, 2011, Pages 498-523

  Park, Yumi ^a   Qu, Hailin ^a   Lee, Hyangjung ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Baekseok Culture University in Anseo dong   (South Korea)

Author keywords

Airline service; Consumer behavior; Image differentiation; Positioning; Schema; Schema plus tag; Subtyping

Indexed keywords

EID: 79960703755     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.588109     Document Type: Article

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