Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example

Journal of Travel and Tourism Marketing

Volumn 25, Issue 2, 2008, Pages 149-160

  Chen, Annie Huiling ^a   Peng, Norman ^a   Hackley, Chris ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Airline industry; Consumer behavior; Service marketing; Taiwan; Tourism

Indexed keywords

EID: 67650478981     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400802402503     Document Type: Article

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