The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Tourism Management

Volumn 32, Issue 6, 2011, Pages 1282-1289

  Stokburger Sauer, Nicola E ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Nation brand embeddedness; Nation brand identification; Nation brand personality; Nation branding; Personality congruence

Indexed keywords

NATIONAL IDENTITY; TOURISM MANAGEMENT; TOURIST BEHAVIOR; TOURIST DESTINATION;

IRELAND;

EID: 79960303714     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.12.004     Document Type: Article

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