The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context

Journal of Fashion Marketing and Management: An International Journal

Volumn 15, Issue 3, 2011, Pages 345-362

  Hyunjoo, H ^a   Young, Y ^b  

^a CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Consumer perception; Engagement; Fashion retailing; Internet shopping; Involvement; Visual information; Web site design

Indexed keywords

EID: 79960067394     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021111151932     Document Type: Article

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