Repeated Binary Logit: Analysing Variation in Behavioural Loyalty

Australasian Marketing Journal

Volumn 13, Issue 2, 2005, Pages 27-36

  Rungie, Cam ^a   Laurent, Gilles ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Brand choice; Buyer behaviour; Choice models; Data mining; Marketing research; Segmentation

Indexed keywords

EID: 33746714964     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(05)70075-6     Document Type: Article

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