A dynamic framework for understanding cross-national segmentation

International Marketing Review

Volumn 28, Issue 3, 2011, Pages 229-243

  Cannon, Hugh M ^a   Yaprak, Attila ^a  

^a WAYNE STATE UNIVERSITY   (United States)

Author keywords

Cross cultural studies; Globalization; International business; Market segmentation

Indexed keywords

EID: 79959193041     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111132839     Document Type: Article

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