Unbeatable value low-price guarantee: Collusive mechanism or advertising strategy

Journal of Economics and Management Strategy

Volumn 15, Issue 1, 2006, Pages 143-166

  Manez, Juan A ^a,b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF VALENCIA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645130660     PISSN: 10586407     EISSN: 15309134     Source Type: Journal    
DOI: 10.1111/j.1530-9134.2006.00095.x     Document Type: Article

References (18)

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