Persuading young consumers to make healthy nutritional decisions

Journal of Marketing Management

Volumn 26, Issue 7-8, 2010, Pages 635-655

  Brennan, Ross ^a   Dahl, Stephan ^a   Eagle, Lynne ^b  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Health; Nutrition; Obesity; Social marketing; Young consumers

Indexed keywords

EID: 79958159833     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.481177     Document Type: Article

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