Integrating exhibit marketing into integrated marketing communications

Journal of Consumer Marketing

Volumn 23, Issue 3, 2006, Pages 156-166

  Pitta, Dennis A ^a   Weisgal, Margit ^a,b   Lynagh, Peter ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

^b Sextant Communications ^*

Author keywords

Integrated marketing; Marketing communications; Promotional methods; Trade fairs

Indexed keywords

EID: 33646883678     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610663312     Document Type: Article

References (19)

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