Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication

Journal of Marketing Communications

Volumn 13, Issue 2, 2007, Pages 109-129

  Vlasic, Goran ^a   Kesic, Tanja ^a  

^a UNIVERSITY OF ZAGREB   (Croatia)

Author keywords

ICT; Interactivity; Marketing communications; Personalization; Relationship

Indexed keywords

EID: 34347237249     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260601070417     Document Type: Article

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