Segmenting a general practitioner market to improve recruitment outcomes

Australian Health Review

Volumn 35, Issue 2, 2011, Pages 117-123

  Hemphill, Elizabeth ^a   Kulik, Carol T ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

branded recruitment strategies; market segmentation; marketing; recruitment

Indexed keywords

EID: 79957638445     PISSN: 01565788     EISSN: 14498944     Source Type: Journal    
DOI: 10.1071/AH09802     Document Type: Article

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