Relationship marketing's role in managing the firm-investor dyad

Journal of Business Research

Volumn 64, Issue 8, 2011, Pages 896-903

  Hoffmann, Arvid O I ^a   Pennings, Joost M E ^a   Wies, Simone ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Investor relations; Market based assets; Marketing finance interface; Role of marketing

Indexed keywords

EID: 79956284169     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.09.005     Document Type: Article

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