Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations

International Journal of Bank Marketing

Volumn 28, Issue 3, 2010, Pages 193-221

  Aspara, Jaakko ^a   Tikkanen, Henrikki ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Brands; Consumer behaviour; Europe; Investments; Stocks

Indexed keywords

EID: 77952202354     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011036468     Document Type: Article

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