How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

Journal of Business Research

Volumn 64, Issue 8, 2011, Pages 800-808

  Woisetschläger, David M ^a   Lentz, Patrick ^a   Evanschitzky, Heiner ^b  

^a TU DORTMUND UNIVERSITY   (Germany)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Contractual relationships; Habits; Loyalty; Social ties; Switching barriers

Indexed keywords

EID: 79956275814     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.10.007     Document Type: Article

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